The Tesco wine-buying team have done very well with this particular offering. At £2.99 this is exceptional value, and still very drinkable.
The Iberian peninsula is the source of the wine, a 100% Cabernet-Sauvignon from the 'sun ripened vineyards of central Spain' as the label puts it. Despite being such a bargain the wine contrives to be reasonably concentrated, unlike most offerings at this price, although it could never be described as heavy, with ABV at 12.5.%. Fruit dominates as it says on the label.
How much are we paying for the actual wine, you might ask ? Well, not very much, if you deduct duty (currently £1.90 for a 750ml bottle as of April 2012) and VAT.
I think it is a question of taking advantage of it while it lasts, because the producers cannot be making a lot of money, bearing in mind that it costs at least 80 or 90 Euro cents to produce a bottle of wine at this quality (= yield) level.
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