Tuesday 30 October 2012

Muss-Kat or Moose-Ka ?

Muscat à petit grain - image from www.vitis.org

Talked to a French wine producer last week about the difficulty of getting the British consumer on to Muscat Sec, which can be very agreeable as an aperitif, for example, and about the popularity of Italian wines made from Pinot Grigio.

Maybe it's all down to how easy it is to say for the English speaker?

On that score I would have thought it was a toss-up between them.

Peeno Greejo or Moose-Ka anyone?

Perhaps the Italians are just better at selling it.



No comments:

Post a Comment