At this price if offers tremendous value, and as with all Italian reds, is great with food.
There is red fruit in abundance on the nose and refreshing fruity acidity on the palate. It will go with all pasta/tomato sauce/pizza dishes, and a glass of it on its own it also very satisfying. Its 13% ABV is more than sufficient.
Primitivo is one of the classic Pugliese grape varieties, but is properly called Tribidrag, the original name for this variety in its native Croatia. It is also known as Zinfandel in California. These links were uncovered thanks to modern DNA analysis.
It was once used mainly as a blending wine to increase alcohol and body in other wines which were a bit thin, but has now come into its own.
Get this one while you can.